As a packaging designer, I know that a good package is never accidental — it is the result of a thoughtful creative and development process.Packaging design is one part of the whole process of creating a packaged product,but often the part that most directly influences the consumer’s choice. Especiallyin the food industry,where competition is fierce and consumer attention spans last only seconds, the demands placed on packaging are significantly higher.
Creating visual design always beginswith mapping out the requirements:what are the dimensions and shape of the packaging? What should the marketing appearance be like? How much text and other printed elements must the packaging accommodate? It is also necessary to consider thatfor some product categories, there are special legal requirementsthat affect both the design and the placement of information.
Amidst all this, one cannot forget the most important factor —the consumer. After all, it is precisely they who make the decision in the store by grabbing from the shelf the product whose packaging is attractive, reliable, and appealing to them.
My job is precisely to combine all these layers into a single whole: technical requirements, legislative restrictions, the essence of the brand, and consumer expectations. When these elements are balanced, a package is created that not only protects the product but also tells its story, stands out from competitors, and creates an emotion even before the product is opened.
Some of my designs:
